FUORITRAIETTORIA
Creative Fields
FUORITRAIETTORIA
Il blog che il mondo dei motori merita.
E quello di cui ha bisogno.
Creative Fields
Il blog che il mondo dei motori merita.
E quello di cui ha bisogno.
Art Direction, Digital Strategy, Content Management
Art Direction, Digital Strategy, Content Management
I’ve always been a motorsport fan. I love fast cars, and I follow every Formula 1 race, so when I had to decide my final thesis project, I just had to do something about racing.
Fuoritraiettoria is an online editorial about motorsport and racing. I’ve been following them for years and although their articles are really awesome, their looks didn’t match the words.
So I wrote Stefano, the founder of Fuoritraiettoria, and we quickly agreed that a rebranding was necessary in order to grow and attract new readers and followers online.
So I began with a lot of research about their competitors to then build a solid and long-lasting rebranded version of Fuoritraiettoria.
The rebranding takes inspiration form circuit kerbs, mantaining the three previous colors: red, black and white, with a fourth color helping usability and allowing different accent colors especially on the website.
I began with the redesign of the logo, but then quickly moved to designing a poster that could express the new identity of the brand.
From then, it was all about making everything look good and coherent according to the new identity.
Well, Fuoritraiettoria is a website so yeah I had to work on that as well!
I mainly improved the legibility of the content, working on the new typography and arranging the content in such a way that anybody could instantly undestand what it was all about.
A rebranding is worthless without a solid strategy to support the new looks, so the final step was about making the right content for the right platform, to appeal to the right people
I worked on the digital strategy creating various types of content: still photos, stories, reels and tiktoks to attract as many people as possible.
I then developed the editoral plan based on a typical race weekend: hot news from wednesday to sunday, cold news and technical analyses from monday to wednesday, always leaving some spots here and there for possible hot news.
