VAIB
Creative Fields
VAIB
Where sound and visuals blend together in harmony
Creative Fields
Where sound and visuals blend together in harmony
Creative Direction, Art Direction, Content Management
Creative Direction, Art Direction, Content Management
The goal for this project was to create an online editorial project about music.
Anything else was up to us: strategy, content, stucture, branding, copywriting and the most important of them all: brand values.
We started by analyzing other music editorials mainly on Instagram and quickly discovered that no one was talking about music in movies and TV series. Crazy right?!
We’ve created different formats to allow VAIB followers to engage as much as possible with the content.
We launched the Instagram page with a weekly approach: every week we would talk about different aspects about a certain movie, along with its soundtrack and, obviously, its #vaib.
Playlist anyone? We’ve got tons of music! (obviously)
With every #vaib a dedicated playlist, curated by us, filled with 30-something tracks to sing, enjoy and live.
